Case study
Gibson Athletic: Instagram reach up 350%
Social media for a sportswear brand that quadrupled its reach in 90 days.
- Client
- Gibson Athletic
- Industry
- Sportswear and athletic apparel brand
- Period
- 23 Jun to 20 Sep 2026
389.6KFacebook views, up 297.1%
72KFacebook viewers, up 66.2%
157.1KInstagram views, up 334.7%
+350%Instagram reach growth
The challenge
A growing apparel brand needed consistent content that builds an audience and sends people to the store.
What we did
- A steady content calendar across Facebook and Instagram
- Product-led posts and short video
- Community replies and growth tactics
The outcome
In 90 days: 389.6K Facebook views (up 297.1%), 72K viewers (up 66.2%), 157.1K Instagram views (up 334.7%) and Instagram reach up 350.1%.
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