Anamchara Handfasting Cords: sales tracking repaired for Google Analytics and Ads
Conversion tracking repair for an Irish handfasting cord shop on Squarespace. Google Analytics had recorded 59 sales in four weeks at €0.00, and now receives every order with its value.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
The challenge
Every sale reached Google Analytics without a currency, so revenue showed as zero. Tracking loaded before visitors made a cookie choice, the steps before checkout were invisible, and 4 of 5 Google Ads campaigns were optimizing for an add to cart goal with no results.
What we did
- Audit of Squarespace, GA4, Google Ads and the Meta Pixel, with every finding written down first
- Purchase tracking with order value, currency and order number, sent once per order
- Product view, add to cart and checkout events added to GA4
- Consent mode connected to the cookie banner
- Purchase set as the default Google Ads goal for all 5 campaigns
The outcome
Results: every completed order now shows in Google Analytics with its real value, currency and order number, and all 5 Google Ads campaigns optimize for purchases. A live test order confirmed it end to end, and the owner saw revenue in her reports the same day.
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