Case study
Ferraro Law: 7.6x organic traffic
A national injury law firm whose organic traffic grew 7.6 times by ranking higher for the searches that bring in cases.
- Client
- Ferraro Law
- Industry
- Law firm, mesothelioma and catastrophic injury
- Location
- USA
- Period
- May 2023 to Aug 2026
1,823monthly visits, May 2023
13,867monthly visits, Aug 2026
7.6xgrowth
The challenge
Legal search is one of the most competitive spaces online. Ferraro Law needed more qualified visitors, not simply more keywords.
What we did
- Focused on the terms that already mattered to the firm and pushed them higher
- Improved content and structure on high-value practice area pages
- Fixed technical issues holding key pages back
The outcome
Estimated monthly organic traffic rose from about 1,823 in May 2023 to about 13,867 in August 2026. Keyword count grew far less than traffic, which shows the gain came from better rankings on terms that convert.
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