Case study
Skimming AI: daily search clicks up 326%
An AI summary app for videos and documents that more than quadrupled its daily clicks from search in about two months.
- Client
- Skimming AI
- Industry
- AI SaaS, video and document summaries
- Period
- June to August 2026
+326%daily clicks from search
+173%daily impressions
+53%click-through rate
1,043clicks from one rebuilt tool page
The challenge
Skimming AI turns YouTube videos, documents and links into short summaries. In June 2026 the site averaged 29.3 clicks and 1,969 impressions a day from search, at a 1.52% click-through rate. The product deserved a much bigger share of that traffic.
What we did
- Led the SEO strategy
- Implemented the changes across the site
- Rebuilt a key tool page, which alone earned 1,043 clicks
- Measured clicks, impressions and click-through rate day by day
The outcome
In the first nine days of August 2026, Skimming AI averaged 124.9 clicks and 5,374 impressions a day, and its click-through rate rose from 1.52% to 2.33%. That is 326% more daily clicks, 173% more impressions and a 53% better click-through rate than the June baseline.
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